Branding a full-service mobile catering kitchen — an identity loud enough to read from the road and capable enough to cater a formal event. Yellow and black, no apologies.
BK Concession is a full-service mobile kitchen catering private parties, special events, and everything from casual cookouts to formal spreads. The brand had one hard requirement: be legible instantly — on the side of a trailer, on a chef's shirt, on a flyer stapled to a corkboard.
The answer was maximum contrast: a bold black wordmark on a field of high-visibility yellow, framed by a row of kitchen-utensil silhouettes so the trade reads before you've even finished the name.
And the name itself has a story worth keeping: B and K are the owners' German shepherds — Brody and Karma.
The vehicle magnet is the identity, distilled: utensil icons up top, the name in heavy type, the phone number impossible to miss, and the range of service — private parties, special events, casual, formal — along the bottom.
High-visibility yellow and near-black — the same logic as road signage — for legibility at a distance and in a hurry.
A clean catering estimate and buffet-menu template lays out packages — from a serves-100 buffet to a whole pig roast — with clear proteins, sides, and add-ons, so a quote is a fill-in-the-blanks job, not a rewrite.
The wordmark went to work on staff apparel — a clean left-chest lockup with the “full service mobile kitchen” line, so the team looks the part at every gig.
From a single high-contrast lockup, BK Concession got a kit that scales from a trailer magnet to a menu to a crew shirt — instantly recognizable wherever the mobile kitchen shows up.