Case Study · Brand Identity & Web

Tomahawk Restoration Services

A complete identity for a Western Massachusetts home-restoration company — one mark carried across signage, print, documents, and a full website, so a small business could show up like an established one.

Client

Tomahawk Restoration Services

My role

Brand identity, print & web design

Deliverables

Logo · collateral · signage · website

Sector

Home services · Western MA

A restoration company does everything from power washing to carpentry — so the brand had to feel sturdy, trustworthy, and instantly recognizable on a truck, a lawn, or a phone screen.

The Mark

A name you can picture.

The name is a wink at the owner: Tom — “Tomahawk.” So the logo makes the pun literal, and doubles as a symbol of the trade: a hand-drawn tomahawk with red feathers, paired with a bold slab wordmark. The axe reads at a glance from a passing car; the wordmark holds up small on a business card.

The mark was built to survive real-world use — one color on a yard sign, full color on the web, reversed on dark backgrounds — without losing its character.

Identity System

A tight, high-visibility palette.

Four colors do all the work: a confident brick red for impact, a warm tan that nods to woodwork and craft, near-black for legibility, and clean white for breathing room.

Brick Red#A81F26
Warm Tan#CDA35B
Charcoal#1A1A1A
Paper White#FFFFFF
In the World

One system, every touchpoint.

The identity was rolled out across the pieces a service business actually hands over: cards that get left behind, signs that stake a claim on a lawn, and documents that make a one-person operation feel buttoned-up.

Tomahawk business card with services list and contact details.
Business card — services & contact
Tomahawk yard sign staked in a lawn.
Yard sign — installed on site
Branded estimate document template.
Estimate & invoice templates
Tomahawk Facebook business page with branded cover and profile.
Social — Facebook business page
The Website

A site built to turn views into estimates.

The homepage puts the phone number and a “Request a free estimate” form front and center, with services laid out in plain language. A dark, wood-textured frame carries the restoration feel while keeping the content area bright and easy to scan.

Tomahawk Restoration Services homepage with estimate request form and services.
Homepage — services, trust signals, and a lead-capture form
Outcome

Small business, established presence.

From a single mark, Tomahawk got a consistent identity that scales from a lawn sign to a letterhead to a live website — the kind of coherence that makes a new company feel like one you can trust with your home.

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